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Blog Company news Announcing our global charity partner: Chosen by our people
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Announcing our global charity partner: Chosen by our people

At SmartestEnergy, we’re committed to identifying where we can make the greatest positive environmental and social impact, and turning those insights into action. Kim Taylor, Global Head of Sustainability, reveals the results of our global employee vote, announces our new charity partner, and shares the steps we’re taking to bring this partnership to life across our business.

Company news
15 Dec, 2025
3 min
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Nature

As we celebrate 25 years of SmartestEnergy, I’m thrilled to share a milestone that reflects who we are and where we’re going: following a global employee vote, we have selected the Rainforest Alliance as our first global charity partner.

This partnership is a cornerstone of our sustainability strategy to “empower a greener generation”. It aims to educate and energise our colleagues, while driving renewable energy and decarbonisation—and it’s a powerful way for SmartestEnergy to channel our efforts into meaningful environmental and social impact.

Why Rainforest Alliance?

Founded in 1987, the Rainforest Alliance is a non-profit organisation working across 62 countries to protect forests and farms and support the people who depend on them. Their mission closely aligns with our core business: seeking to tackle climate change by helping farmers and forest communities grow crops in more sustainable ways, supporting families to earn a fair living, and protecting wildlife.

Our colleagues voted for the Rainforest Alliance as our global charity partner for several reasons, including:

Global impact with community focus The programmes deliver tangible outcomes for people and nature, from forest conservation to sustainable livelihoods.
Trusted standards Their well-known agriculture certification helps brands, and the wider supply chain, promote ethical purchasing and improved environmental practices.

What this means for SmartestEnergy

At SmartestEnergy, our commitment to sustainability goes beyond a logo on a page. Over the weeks ahead, we’ll be working closely with the Rainforest Alliance team to shape fundraising, volunteering, and team challenges that connect with our renewable energy business focus and our ambition to empower a greener generation.

Above all, we want every hour volunteered and every pound raised to contribute meaningfully to positive environmental and social outcomes.

Here are a few ways we’ll bring this partnership to life:

Fundraising with impact Campaigns that spotlight climate resilience, forest protection, and community empowerment.
Volunteering opportunities A mix of in-person and skills-based volunteering, designed to leverage our expertise and passion.
Team challenges Cross-office activities that build connection and deliver measurable benefits.
Awareness and learning Sessions to explore sustainable supply chains, certification, and practical actions we can take at work and at home.

Voted on by our global employees

We’re proud that this partnership was chosen by our global employees through an employee vote from a shortlist of four charities. Their voices and values shaped the outcome, and their continued engagement will power what we achieve together.